About Me!

I’m a documentary photojournalist and digital storyteller based between Lahore and London. My work focuses on stories of resilience, displacement, childhood, and the quiet defiance of everyday life — especially in regions often overlooked by mainstream media. Over the past 15 years, I’ve covered communities in Pakistan, Afghanistan, Iran, India, and parts of Europe, with a strong emphasis on social and cultural issues: from post-conflict trauma and informal education to street life, traditional sports, and migration.

My photographs have appeared in Reuters, BBC News, Newsweek, The Discovery Channel, and others. But the stories that stay with me are less about headlines and more about human connection — like a child learning to read by lantern light, a classroom in Swat slowly rebuilding after Taliban control, or the fading oral traditions of snake-charmers and Kushti wrestlers. I aim to preserve these moments with dignity, not drama. Many of my projects are built over time, through trust and immersion, allowing me to document lives from within, not from a distance.

Beyond the Lens

Alongside my visual work, I’ve spent the last decade in digital strategy and brand development — leading marketing campaigns for large companies including, Vogue, Sothebys, Specsavers and Everest Home Improvements. I also work with startups and nonprofits to shape human-centred messaging. My academic background includes MBAs in both Human Resources and Marketing, which support my interdisciplinary approach to storytelling and engagement.

Most meaningfully, I’m a co-founder of Science Fuse, a nonprofit bringing inclusive science education to underserved schools in Pakistan. Our work is grounded in equity, access, and joy — empowering children to think critically and engage curiously with the world around them. It’s a project that combines many of my worlds: photography, education, and the belief that stories — visual or verbal — can change futures.

My Approach

Whether I’m photographing children in conflict-affected regions, designing communications for NGOs, or building marketing strategies for purpose-driven brands, I centre my work around empathy and impact. I approach early childhood not just as a developmental phase, but as a lens through which we understand society — its values, inequalities, and possibilities. I believe in documenting and amplifying children’s experiences on their own terms.

I’ve worked in refugee camps, inner-city classrooms, mud wrestling arenas, and Sufi shrines — always with a commitment to reflect people and cultures with depth and respect. As a Sufi in spirit and strategist in practice, I bring both sensitivity and structure to the stories I tell.

Let's Get In Touch

Feel the tingling in your fingertips?
Thats the magnetic urge to contact me!